The three roles you need to play as a blogger
As the sole person responsible for this blog’s success, I’m realizing more and more the importance of being able to put on different hats. Writing posts is just not enough. There are at least two other roles that are just important. The three roles are:
- Writing a post
- Sharing on social media
- Finding and sorting inspiration into bookmarks
- Optimizing the layout of the page
- Creating reports on Google analytics
- Coming up with new ideas to write about
- Figuring out better ways to attract people to the blog
I wonder if these three roles would work for other fields. I can see for example a small business owner switching between these exact roles.
As a software developer, whenever I have to develop a new application, I have to pick two out of the following three: “cheap, fast and great”. I can make the app fast and great, but it won’t be cheap. If I make it fast and cheaply, it won’t be great. And if I want it to be great and cheap, it will take time.
It works almost the same way with the three roles, except here I can only choose to do one at a time. If I want to come up with new ideas for the blog, I need time to reflect — without doing something else. If I am writing a post, I’m focusing exclusively on the content in front of me. And when I am working on my marketing campaign, I’m not coming up with new ideas or writing a post.
I think it’s important to play all these roles at one time or another, specially for a starting blog. You’ve probably heard the phrase “Content is King”. I agree with the basic premise, but if your content is not being shared or read, then it’s not much use, is it? Similarly, you can have the best marketing strategy in the world, but if your writing is boring, then you won’t gain loyalty or engagement from your readers. Etc.
So what if you are not a great doer, manager or visionary? Personally, I don’t see myself as great in any of these roles. All I can do is try to get better with practice and also learn from others who have traveled the same road.
“A journey of a thousand miles begins with a single step” — Chinese proverb
What role do you wish you were better at? Do you rely on other people or on automated tools for roles where you’re not an expert?
The Oracle of FI is a middle-class guy working as a software developer. His goal is to achieve full financial independence by the age of 40.
He started this blog in 2019 in order to share his tips and techniques on investing, saving money and making the most out of life.
He has a cat and lives in France.