The three roles you need to play as a blogger

As the sole per­son respon­si­ble for this blog’s suc­cess, I’m real­iz­ing more and more the impor­tance of being able to put on dif­fer­ent hats. Writ­ing posts is just not enough. There are at least two oth­er roles that are just impor­tant. The three roles are:


  • Writ­ing a post
  • Shar­ing on social media
  • Net­work­ing
  • etc


  • Find­ing and sort­ing inspi­ra­tion into book­marks
  • Opti­miz­ing the lay­out of the page
  • Cre­at­ing reports on Google ana­lyt­ics
  • etc


  • Com­ing up with new ideas to write about
  • Fig­ur­ing out bet­ter ways to attract peo­ple to the blog
  • etc

I won­der if these three roles would work for oth­er fields. I can see for exam­ple a small busi­ness own­er switch­ing between these exact roles.

Pick one

As a soft­ware devel­op­er, when­ev­er I have to devel­op a new appli­ca­tion, I have to pick two out of the fol­low­ing three: “cheap, fast and great”. I can make the app fast and great, but it won’t be cheap. If I make it fast and cheap­ly, it won’t be great. And if I want it to be great and cheap, it will take time.

It works almost the same way with the three roles, except here I can only choose to do one at a time. If I want to come up with new ideas for the blog, I need time to reflect — with­out doing some­thing else. If I am writ­ing a post, I’m focus­ing exclu­sive­ly on the con­tent in front of me. And when I am work­ing on my mar­ket­ing cam­paign, I’m not com­ing up with new ideas or writ­ing a post.

I think it’s impor­tant to play all these roles at one time or anoth­er, spe­cial­ly for a start­ing blog. You’ve prob­a­bly heard the phrase “Con­tent is King”. I agree with the basic premise, but if your con­tent is not being shared or read, then it’s not much use, is it? Sim­i­lar­ly, you can have the best mar­ket­ing strat­e­gy in the world, but if your writ­ing is bor­ing, then you won’t gain loy­al­ty or engage­ment from your read­ers. Etc.

So what if you are not a great doer, man­ag­er or vision­ary? Per­son­al­ly, I don’t see myself as great in any of these roles. All I can do is try to get bet­ter with prac­tice and also learn from oth­ers who have trav­eled the same road.

 “A jour­ney of a thou­sand miles begins with a sin­gle step” — Chi­nese proverb

What role do you wish you were bet­ter at? Do you rely on oth­er peo­ple or on auto­mat­ed tools for roles where you’re not an expert?

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